Google Sites Editor: Use Google Analytics
Learn how to use Google Analytics to collect visitor data and insights in Google Sites.
Help Center › All Topics › Insights › Google Analytics
Important: Using Google Analytics allows you to verify your sites's sites.google.com address in Search Console. Learn how to verify in Google Search Console.
Use Google Analytics
Google Analytics is important to grow your site, it will provide you with visitor data and insights so you can identify what they are doing on your website. It also allows you to track and understand your customer's behavior, user experience, online content, device functionality and more.
Step 1: Create a Google Analytics Account
Open Google Analytics
On the Welcome Page, tap Start Measuring
Tip: If you already have an account, you can create another account by going into admin settings.
Enter an account name (eg. YSSF.ML)
Accept Data Sharing with other Google Services
Tap Next
Enter a property name (eg. yssf.ml)
Choose a time zone and currency that matches your location
Tap Next
Choose industry category, business size, and your intend
Tap Create
Accept Google's Policy
Step 2: Create a stream
On the bottom left corner, tap Admin (⚙)
Under property, tap Data Streams, then choose Web
Enter your sites's URL
Enter a stream name (eg. www.yssf.ml)
Tap Create Stream
Web Stream Details page will open, copy your measurement ID
Step 3: Add to Google Sites
On a computer, open a site in new Google Sites
In the top navigation, tap Settings (⚙)
On the left, tap Analytics
Paste your Tracking ID
Important: It can take up to 24 hours for data to show up in Google Analytics.
Welcome Page - Google Analytics
Google Analytics settings in Google Sites
Toggle Google Analytics
In the top navigation, tap Settings (⚙)
On the left, tap Analytics
Toggle Enable analytics