Get Found on Google: Follow these SEO Guidelines

Search engine optimization, or SEO, is the process of improving your rank in search engines for keywords or phrases that make sense for your business. If you want to get found on Google, follow these SEO guidelines.

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Provide Visitors With The Information They Are Looking For

On your sites, especially your homepage, include high-quality content. This is the most critical action to take. Your pages' content will attract numerous people and entice webmasters to connect to your site if they include relevant information. Write pages that clearly and accurately describe your topic while developing a helpful, information-rich site. Consider the terms that users would use to reach your pages and incorporate them on your site.

Have Other Websites Link to Yours

Links assist Google Bot in finding your site and may increase its prominence in search results. Google utilizes advanced text-matching techniques to display pages that are both essential and relevant to each search when generating search results. A link from page A to page B is seen by Google as a vote from page A in favor of page B. Votes from pages that are "important" themselves carry more weight and help to make other pages "important."

Make Your Website User-Friendly.

Create a logical link structure for your site. At least one static text link should be available for each page.

Examine your webpage with a text-only browser like Lynx. Most spiders view your site in the same way that Lynx does. If you can't see your complete site in a text browser because of JavaScript, cookies, session IDs, DHTML, or Macromedia Flash, spiders may have problems crawling it.

Things to Stay Away From.

Don't stuff your page with keyword lists, try to "cloak" sites, or create "crawler-only" pages. If you have pages, links, or language on your site that you don't want visitors to see, Google may consider those links and pages misleading and overlook your site.

Don't feel compelled to hire a search engine optimization company. Some organizations offer to "ensure" a high ranking in Google's search results for your website. While respectable consulting businesses can help you enhance the flow and content of your website, others use fraudulent strategies to deceive search engines. Please be aware that if your domain is linked to one of these shady services, it may be removed from Google's index.

When displaying crucial names, material, or links, avoid using graphics (images). The text in graphics is not recognized by Google crawler. If the main material and keywords on your page can't be formatted in conventional HTML, use ALT attributes.

Don't make more than one copy of a page with various URLs. Many websites provide text-only or printer-friendly versions of pages with the same content as the graphic-rich versions. There are numerous ways to indicate the canonical (preferred) version of a page if your site has similar information accessible via different URLs.

SEO illustration

SEO illustration

Last updated: Dec 29, 2021